Gallo Car Wash
Social Media Coordinator
Gallo Car Wash is a rapidly growing, locally owned and operated express car wash in Gainesville, Florida and the winner of World’s Greatest Car Wash, as seen on Bloomberg Television.
My role as Social Media Coordinator focuses on fostering community engagement and driving business growth through sharing targeted content across platforms, including member testimonials, staff spotlights, and brand partnerships. I ideate, create, and distribute visually engaging marketing collateral across channels, and analyze performance metrics to inform campaign adjustments.
I have overseen partnerships with the Florida Gators®, as well as Florida Credit Union and local influencers, to spread brand awareness, increase reach and engagement, and strengthen our connection with the community.
Additionally, I have managed our NIL Athlete Program, which provides free wash memberships to NIL Athletes in exchange for promoting our brand via Instagram stories.
Since beginning my position in January, I have increased reach by over 8000% and achieved 78.5% follower growth.
You can see more of Gallo Car Wash’s content here.
Car Wash Convos
As the exclusive local car wash partner of the Florida Gators®, we have launched Car Wash Convos in collaboration with Gator Sports Properties. This brand partnership campaign consists of a series of interviews with prominent Gator athletes as they go through the car wash and underscores Gallo Car Wash’s connection to the University of Florida.
Content Producer - Andrew Hamilton
Get To Know Gallo
This staff-focused campaign highlights the people who make Gallo great — consistently providing fast and friendly service that sets the brand apart from competitors. Our goal was to emphasize our outstanding service and build deeper connections with customers. Click on any of the following profiles to see the full posts.
Member Testimonials
Gallo Car Wash’s loyal customers are one of our greatest assets. As a newer local business, providing social proof helps us build credibility, especially within a well-connected and tight-knit community like Gainesville.